Content Authenticity Initiative (CAI)


Synthec is proud to be an official member of the Content Authenticity Initiative (CAI). As a member, Synthec is committed to supporting the CAI's mission of addressing misinformation and promoting content authenticity at scale through cross-industry collaboration and open, extensible approaches. By working alongside a diverse set of stakeholders from software, publishing, and social media companies, as well as human rights organisations, photojournalism, and academic researchers, Synthec is dedicated to developing content attribution standards and tools that enable better evaluation of content provenance. As part of this community, Synthec looks forward to contributing to the advancement of these important initiatives.

The Content Authenticity Initiative is a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions. We’re creating a secure end-to-end system for digital content provenance through open-source development, cross-industry collaboration, and interoperability of tools. Our work is fully compliant with the technical specifications released in 2022 by the Coalition for Content Provenance and Authenticity (C2PA).

The Content Authenticity Initiative (CAI), were announced by Adobe in 2019 and now consist of a group of hundreds of creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. They are focused on cross-industry participation, with an open, extensible approach for providing media transparency that allows for better evaluation of content provenance. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, photojournalism, and academic researchers to develop content attribution standards and tools.

In February 2021, a formal coalition for standards development called The Coalition for Content Provenance and Authenticity (C2PA) was launched by Adobe, Arm, BBC, Intel, Microsoft, and Truepic. It is a mutually governed consortium created to accelerate the pursuit of pragmatic, adoptable standards for digital provenance, serving creators, editors, publishers, media platforms, and consumers.

As standards specification work is taken up by the C2PA, the CAI continues their mission to foster a broad and diverse community of stakeholders through three areas of focus: education and advocacy, prototype implementations in real-world contexts at scale, and developing an engaged community of implementers and users of this technology.