The Future of Real Estate Marketing

Real estate agents face the unique challenge of creating compelling visual content to market properties to potential buyers. While traditional photography and videography have long been used in the industry, synthetic media services (SM) are emerging as a cost-effective and versatile option for real estate agents. In this article, we'll explore the benefits of synthetic media services for real estate agents and the outcomes they can expect.

Check out an example of a Synthec video for a Real Estate Agent 

What are Synthetic Media Services?

Synthetic media services are computer-generated images, animations, and other digital effects that can be used to create video content for marketing and advertising purposes. They eliminate the need for actors, models, or talent, which can be a significant cost for traditional video production. With synthetic media, businesses can create custom characters and settings, giving them complete creative control over their video content.

Benefits of Synthetic Media Services for Real Estate Agents

  1. Customisation: Synthetic media services offer endless customsation options, allowing real estate agents to create video content tailored to each property's unique features and characteristics. This can help attract potential buyers and increase interest in the property.
  2. Cost-effectiveness: Synthetic media services are often more cost-effective than traditional video production services. With no need for actors or talent fees, studio costs, or specialized equipment, synthetic media services offer a more affordable solution to creating professional-quality video content.
  3. Time Efficiency: With faster turnaround times, synthetic media services can create and edit videos in a fraction of the time required for traditional video production. This reduces labor costs and increases efficiency, making it a more cost-effective solution.
  4. Accessibility: Synthetic media services can be used to create videos for properties that are not yet built. This means that real estate agents can use synthetic media to showcase new developments and off-plan properties, which may be difficult to capture using traditional photography and videography.


Outcome of using Synthetic Media Services for Real Estate Agents

  1. Increased Engagement: Synthetic media services help real estate agents create engaging video content that can capture potential buyers' attention. This can lead to increased engagement with the property, leading to more leads and ultimately more sales.
  2. Faster Sales: With the ability to create video content that showcases a property's features and benefits, real estate agents can increase interest in a property, leading to faster sales and higher profits.
  3. Reduced Costs: Synthetic media services are more cost-effective than traditional video production services, allowing real estate agents to create professional-quality videos without breaking the bank. This can lead to higher profits and reduced marketing costs.


Synthetic media services offer a cost-effective and versatile solution for real estate agents looking to create engaging video content. With endless customisation options, faster turnaround times, and increased accessibility, real estate agents can showcase their properties in a more compelling way, leading to increased engagement and faster sales. With the benefits of synthetic media services, it's clear that they are becoming an essential tool for real estate agents looking to stay ahead in a competitive market.